Case study · Website and launch
A consultant's website, built and launched.
Dr Sheel Mehta treats prostate and bladder cancer and sees private patients in Guildford. Bridgehead designed, wrote and built her website, went live on 6 November 2026, and then made the launch film and post that told her network about it.
- Live since
- 6 Nov 2026
- Built and run by
- Bridgehead
- Launch film
- 35 seconds
- Launch post
- 9 Nov 2026
The brief
A site a patient and a GP can both trust.
A patient who has just had a high PSA reading looks up the consultant before they ring. A GP deciding where to refer looks for the same things: who she is, what she treats, where she trains and practises, and what it will cost.
Dr Mehta had none of that in one place she controlled. The brief was a site that states her qualifications and registration, explains the conditions she treats in plain language, publishes her research, and says how fees work before anyone has to ask.
What we built
Seven things the site does.
- 01
States who she is
Name, specialty, GMC number, qualifications, training and fellowship sit directly under the first screen.
- 02
Explains what she treats
An expertise page for prostate and bladder cancer and the treatments she delivers, written for a patient, not a peer.
- 03
Answers the first questions
Patient guides on PSA testing, active surveillance and brachytherapy, so the questions people search for are answered on her own site.
- 04
Shows the research
A research page that lists her papers, letters, posters and abstracts, each linked to its PubMed record or the publisher.
- 05
Says what it costs
A fees page that explains how fees are set by the host hospital and which insurers recognise her.
- 06
Takes the enquiry
A contact form that goes to the practice mailbox and a clear route to book a consultation.
- 07
Gets found
Search Console set up and the sitemap submitted on launch day, with the pages written for the searches patients make.
The research page
Her publications, where patients and GPs can check them.
Dr Mehta has co-authored peer-reviewed papers, letters, posters and abstracts on prostate cancer and its treatment. We built a research page that lists them newest first, and every entry links to its PubMed record or the publisher's page.
Latest · Article · BMJ Open · 2026
The LDR BURST trial: a randomised controlled trial comparing the side effects of low-dose-rate brachytherapy against ultra-hypofractionated radiotherapy using spacer gel treatment in men with Cambridge Prognostic Groups 1-3 prostate cancer
2026Article
Capivasertib plus abiraterone in PTEN-deficient metastatic hormone-sensitive prostate cancer: CAPItello-281 phase III study
Annals of Oncology
2025Letter
In regard to Crook et al
Int J Radiat Oncol Biol Phys
2024Article
Net survival of men with localized prostate cancer after LDR brachytherapy
Brachytherapy
2022Article
Long-term survival after low-dose-rate brachytherapy for prostate cancer: the Royal Surrey experience
BJU International
2022Article
Is hemi-gland focal LDR brachytherapy as effective as whole-gland treatment for unilateral prostate cancer?
Brachytherapy
2021Poster
Rectal spacing hydrogel: significant improvements in LDR prostate brachytherapy dosimetry
Radiotherapy and Oncology
Newest first. The full list, with authors and citations, is on the site.
The launch
Then we helped her tell people.
A new site gets no visitors until someone sends them. On 9 November 2026 Dr Mehta posted the site to her LinkedIn network, with a 35-second film Bridgehead made for the purpose.
The film shows the real site, scrolled live on a laptop, from the home page through the patient guides to the research page. The caption is in her own voice, names what is on the site, and credits the team that built it.
A big thank you to Bridgehead Communications for designing and building the website.
I’m delighted to share that my new website is now live: www.drsheelmehta.com
The website brings together information about my work treating prostate and bladder cancer, my research, and my private practice at GenesisCare Surrey.
I’ve also developed a series of patient guides covering common questions around prostate cancer diagnosis and treatment, including PSA testing, active surveillance and brachytherapy, to help patients and their families make informed decisions about their care.
A big thank you to Bridgehead Communications for designing and building the website.
Since launch
Run by us, not handed over and left.
6 Nov 2026
The site goes live
On the practice's own domain, with hosting and security looked after by Bridgehead.
6 Nov 2026
Search Console and sitemap
The domain verified and the sitemap submitted the same day.
9 Nov 2026
Film and LinkedIn post
Dr Mehta tells her network, with the launch film and a caption in her own words.
Dr Mehta is also a co-founder, with William Walter, of Headland Care Consulting, a separate venture. This site was built as a normal Bridgehead website build.
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