Software live
Aesthetics marketing for clinics.
Clients choose on reviews and the work they can see. We build your site and run your social media, ads and reviews.
Where do you rank against the clinics near you?
Find yourself on Doctify by name. We rank your reviews on Google, Doctify, WhatClinic, iWantGreatCare and Fresha against every aesthetics clinic we find on them near you. No email needed.
What we run for you
Run by our team, from the first call.
The Bridgehead team can run these services for aesthetics clinics as well as the software doing the work. The screens in the film are from care providers, with example data.
- Practice
- Injectables, skin and facial treatments
- Set up from
- Your practitioner registers
- Available now
- The free local rank, the website build, and our team running the services
People choose an aesthetics clinic on reviews, the work they can see, and trust: who is treating them and whether that person is on a register. Clinics are run by doctors, nurses, dentists, pharmacists and some allied health professionals, such as physiotherapists who offer aesthetic treatments, and this page is for any of them. Glister already reads reviews, ranks a provider against named rivals and writes ads for care providers. The software is open to aesthetics clinics, the website build is available too, and our team can run the services for you. This page covers all three.
Available now
Your practice website, built for you.
The website is available alongside the software. We design and write it for your practice, with copy rules written for regulated health professionals, and then we look after it.
The build
£2,500
plus VAT, paid once or about £208 a month plus VAT over a 12-month contract
A bespoke website designed for your practice, starting with the three pages below, written with you and checked against the rules for your profession.
Hosting, security and maintenance
Free
for the 12-month contract, then £100 a month plus VAT
Hosting, backups, security and platform updates, uptime alerts, and your domain and certificate renewals.
Uploads and changes, such as new articles, updated fees, new photos and text, or a new section, are free for up to 3 hours a month for the 12-month contract. Beyond that they are £100 an hour plus VAT, quoted before we start, and if you take Managed, up to 3 hours a month stay included after the contract.
A site we built
drsheelmehta.com, a bespoke site we built.
A consultant clinical oncologist's private practice site, built and run by Bridgehead and live since 6 November 2026. It states her GMC number and qualifications, says what she treats and where, and explains how fees work.
What the site has
The pages of your site.
01 Home
The clinic, who treats you and how to book a consultation.
02 The team
Each practitioner, with qualifications and the register they are on.
03 Treatments
A page for each treatment you can advertise, with the recovery and the price.
04 Consultation
What happens at a consultation and who carries it out.
05 Prices
What each treatment costs, stated plainly.
06 Contact
Address, hours and a form that reaches your inbox.
How a build runs
From first call to live.
01 We read your registers and your current site
Your regulator's register, your reviews and what your existing site says, so the first draft starts from fact.
02 We write it with you
The pages in your own words, checked against the rules for your profession.
03 You approve it
Nothing goes live until you have signed off the copy.
04 We host it and look after it
Free for the 12-month contract, then £100 a month. Up to 3 hours a month of uploads and changes are free during the contract, then £100 an hour unless you take Managed.
What Glister does
Four jobs, for aesthetics clinics.
You can buy the website today, and our team can run the services for you. The other three cards describe the software, which is open to you now, and each links to the feature page.
- 01
A practice website that patients can check
Available nowDesigned and written for your practice, checked against the rules for your profession and looked after by us.
What it costs - 02
A rank against clinics near you
In the softwareCompared with the clinics a client is comparing you with, in your town, each week, on your Google, Doctify, WhatClinic, iWantGreatCare and Fresha reviews together.
How Presence Score works - 03
Reviews and replies in one list
In the softwareEvery review in front of you, with a reply drafted in a tone that suits a clinic.
How Reviews works - 04
Ad copy checked against the rules
In the softwareText tested against the UK rules on advertising injectable treatments before you see it.
How Campaigns works
See it running
What the software looks like for aesthetics clinics.
A preview with a fictional practice and example data. This is the software your practice gets when it signs up.
Lumen Skin Clinic
Leeds · Nurse-led clinic · 2 practitioners
Presence Score
- Reviews22/35
- Website15/25
- Search10/20
- Social6/10
- Links4/10
This week's fixes
Ranked by what moves your score- Reply to 1 new review2 min
- Approve 1 Google ad draftReady
- Add 5 photos to your Google Business Profile+3 score
What people check
How aesthetics clinics get chosen.
Google reviews
The first thing most clients read, and the one most clinics answer least.
Practitioner registers
Save Face and the JCCP register let a client check who is treating them. Allied health professionals who offer aesthetic treatments can be looked up on the HCPC register.
Social proof
Instagram and TikTok carry the work, and a clinic's standing there is hard to see in one place.
The rules
What your advertising has to follow.
Botulinum toxin cannot be advertised
It is a prescription-only medicine, and the CAP Code does not allow those to be advertised to the public. The ASA has upheld complaints against ads that pointed at it without naming it, and advises promoting the consultation instead of the product.
Fillers are treated differently
Dermal fillers are not prescription-only medicines, so they can be advertised in the ordinary way, with claims that you can evidence. The wording must not imply a prescription-only medicine is on offer too: "anti-wrinkle injections and dermal fillers" side by side can read that way.
Testimonials and before-and-after photos
A testimonial cannot stand in as evidence for a claim. For a prescription-only treatment, the ASA treats a before-and-after photo as very likely to be an advert for the medicine itself, even with no words beside it. Photos of treatments that are not prescription-only can be used if they are genuine and clearly attributed to that treatment.
What we would publish first
The first three pages for aesthetics clinics.
01 A page for each practitioner
Name, qualification, the register they are on and the treatments they carry out, so a client can check who will treat them.
02 A page for each treatment you can advertise
Fillers, skin treatments and the rest: what it involves, the recovery and the price. A separate consultation page for anything prescription-only.
03 A consultation page
What happens at a consultation, who carries it out and how to book, since that is the offer the rules let you promote.
The team behind it
Built by the people who build and run these sites.
Glister and your website are built by Bridgehead Communications. Bridgehead built and runs drsheelmehta.com, and has put UK care providers on the BBC and ITV and in the Daily Mirror, the Daily Express and the sector's trade titles.
About the teamCare providers placed in
Questions
Before you join.
I am an allied health professional. Is this page for me?
Only if you offer aesthetic treatments. A physiotherapist who does is chosen the same way as any clinic: reviews, the work a client can see, and a register they can check. Many allied health professions, dietitians among them, do not offer aesthetic treatments, so this page does not apply to them. Which treatments you may carry out and advertise depends on your training and your regulator, so we would ask what you offer and who treats the client. Practices without an aesthetics service have their own page.
Can I use Glister today?
Yes. Start with the free local rank on this page, then confirm your details and sign in with a one-time link. Nothing is spent, sent or published until a person at your practice approves it.
What does the website cost?
£2,500 plus VAT to build it, paid once or at about £208 a month plus VAT over a 12-month contract. Hosting, security and maintenance are free during the contract and £100 a month plus VAT after it. Uploads and changes are free for up to three hours a month during the contract. Beyond that they are £100 an hour plus VAT, quoted first, and up to three hours a month stay included after the contract if you take Managed.
Do I need Glister to have the website?
No. The website is sold on its own, and the software is a separate subscription.
More professions
Other professions.
- Dental practicesPrivate and mixed practices
- Private doctors and clinicsConsultants, GPs and specialist clinics
- PhysiotherapistsPhysiotherapy and other allied health
- PodiatristsPodiatry and chiropody
- ChiropractorsChiropractic clinics
- DietitiansDietitians in private practice
- Fertility clinicsIVF, egg freezing and fertility testing
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