Software live
Dental marketing, built for practices.
Patients read your reviews and your website before they book. We build the site and run your search, reviews and ads.
Where do you rank against the practices near you?
Find your practice on the CQC register. We rank your Google reviews against every dental practice registered near you. No email needed.
What we run for you
Run by our team, from the first call.
The Bridgehead team can run these services for dental practices as well as the software doing the work. The screens in the film are from care providers, with example data.
- Practice
- Private and mixed practices
- Set up from
- Your GDC registrations
- Available now
- The free local rank, the website build, and our team running the services
A patient choosing a dentist searches for one nearby, then checks the reviews, the practice website and whether the dentist is on the General Dental Council register. Glister scores and answers those signals. The software is open to private and mixed dental practices, the website build is available too, and our team can run the services for you. This page covers all three.
Available now
Your practice website, built for you.
The website is available alongside the software. We design and write it for your practice, with copy rules written for regulated health professionals, and then we look after it.
The build
£2,500
plus VAT, paid once or about £208 a month plus VAT over a 12-month contract
A bespoke website designed for your practice, starting with the three pages below, written with you and checked against the rules for your profession.
Hosting, security and maintenance
Free
for the 12-month contract, then £100 a month plus VAT
Hosting, backups, security and platform updates, uptime alerts, and your domain and certificate renewals.
Uploads and changes, such as new articles, updated fees, new photos and text, or a new section, are free for up to 3 hours a month for the 12-month contract. Beyond that they are £100 an hour plus VAT, quoted before we start, and if you take Managed, up to 3 hours a month stay included after the contract.
A site we built
drsheelmehta.com, a bespoke site we built.
A consultant clinical oncologist's private practice site, built and run by Bridgehead and live since 6 November 2026. It states her GMC number and qualifications, says what she treats and where, and explains how fees work.
What the site has
The pages of your site.
01 Home
Who you are, where you are, whether you take new patients and how to book.
02 The team
Each dentist, hygienist and therapist, with qualification, country of qualification and GDC number.
03 Treatments
A page for each treatment: what it involves, how long it takes and what it costs.
04 Prices
Fees stated plainly, and what is NHS and what is private.
05 New patients
How to join, what the first visit covers and what to bring.
06 Contact
Address, opening hours, phone and a form that reaches your inbox.
How a build runs
From first call to live.
01 We read your registers and your current site
Your regulator's register, your reviews and what your existing site says, so the first draft starts from fact.
02 We write it with you
The pages in your own words, checked against the rules for your profession.
03 You approve it
Nothing goes live until you have signed off the copy.
04 We host it and look after it
Free for the 12-month contract, then £100 a month. Up to 3 hours a month of uploads and changes are free during the contract, then £100 an hour unless you take Managed.
What Glister does
Four jobs, for dental practices.
You can buy the website today, and our team can run the services for you. The other three cards describe the software, which is open to you now, and each links to the feature page.
- 01
A practice website that patients can check
Available nowDesigned and written for your practice, checked against the rules for your profession and looked after by us.
What it costs - 02
A rank against practices near you
In the softwareCompared with the practices a patient is shortlisting in your town, each week.
How Presence Score works - 03
Reviews and replies in one list
In the softwareGoogle and the other sites your patients use, with a reply drafted for each review.
How Reviews works - 04
Pages and ads checked against the rules
In the softwareCopy tested against the CAP Code and the GDC's guidance before it reaches you.
How Campaigns works
See it running
What the software looks like for dental practices.
A preview with a fictional practice and example data. This is the software your practice gets when it signs up.
Clifton Smile Studio
Bristol · Private and mixed · 4 dentists
Presence Score
- Reviews26/35
- Website16/25
- Search11/20
- Social5/10
- Links3/10
This week's fixes
Ranked by what moves your score- Reply to 1 new review2 min
- Approve 1 Google ad draftReady
- Add 5 photos to your Google Business Profile+3 score
What people check
How dental practices get chosen.
The GDC register
Every dentist, hygienist and therapist in the UK is on a public register of who may practise. The GDC's advertising guidance asks for each named person's registration number.
Reviews and the NHS listing
Google reviews and the practice's listing on the NHS website carry the star ratings and comments patients read when they compare practices.
Your own website
Whether it shows your team, your prices and how to book, and whether Google and ChatGPT can read it well enough to name you when someone asks for a dentist nearby.
The rules
What your advertising has to follow.
The GDC's guidance on advertising
A website that names a dental professional has to show their qualification, the country it was gained in and their GDC number. A practice website should also show the practice's name, address and contact details, how to complain, and when the site was last updated.
The ASA and the CAP Code
Adverts have to be legal, decent, honest and truthful. A testimonial cannot stand in as evidence for a claim, and a claim that a treatment works needs evidence behind it.
CQC registration
Private and NHS dental practices in England register with the CQC for the regulated activities they carry on, and the register is public.
What we would publish first
The first three pages for dental practices.
01 A page for each dentist
Name, GDC number, qualification, interests and a photograph, so a search for the dentist's name lands on a page the practice controls.
02 A page for each treatment you sell
Check-ups, hygiene, implants and aligners: what each involves, how long it takes and what it costs, in the words patients search.
03 Straight answers to what patients ask
Is it painful, how long does it last, what happens if it fails. Written once, kept current, and quoted back by Google and ChatGPT.
The team behind it
Built by the people who build and run these sites.
Glister and your website are built by Bridgehead Communications. Bridgehead built and runs drsheelmehta.com, and has put UK care providers on the BBC and ITV and in the Daily Mirror, the Daily Express and the sector's trade titles.
About the teamCare providers placed in
Questions
Before you join.
Is Glister open to dental practices?
Yes, to private and mixed practices. It starts from the CQC register, ranks you against the practices near you on Google reviews (CQC does not rate dental practices), reads Doctify, Trustpilot and WhatClinic as well, and checks every draft, and again at send, against the CAP Code and the GDC's guidance. A practice that sees NHS patients only has little to gain from it, so we do not set up an account.
Will it work for an NHS practice and a private one?
Private and mixed practices, yes. The first thing we ask is whether you see private patients: a practice that sees NHS patients only is not set up, because the software is built around winning private patients.
Can I use Glister today?
Yes. Start with the free local rank on this page, then confirm your details and sign in with a one-time link. Nothing is spent, sent or published until a person at your practice approves it.
What does the website cost?
£2,500 plus VAT to build it, paid once or at about £208 a month plus VAT over a 12-month contract. Hosting, security and maintenance are free during the contract and £100 a month plus VAT after it. Uploads and changes are free for up to three hours a month during the contract. Beyond that they are £100 an hour plus VAT, quoted first, and up to three hours a month stay included after the contract if you take Managed.
Do I need Glister to have the website?
No. The website is sold on its own, and the software is a separate subscription.
More professions
Other professions.
- Private doctors and clinicsConsultants, GPs and specialist clinics
- Aesthetics clinicsInjectables, skin and facial treatments
- PhysiotherapistsPhysiotherapy and other allied health
- PodiatristsPodiatry and chiropody
- ChiropractorsChiropractic clinics
- DietitiansDietitians in private practice
- Fertility clinicsIVF, egg freezing and fertility testing
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