Feature · PR
Media database.
A shared list of care-sector journalists that Glister maintains, plus the local reporters, editors and radio producers you add yourself. Releases go to a list you choose, and a contact who asks to stop hearing from you is honoured everywhere.
| Name | Outlet | List |
|---|---|---|
| S. Patel | Lancaster Guardian | Yours |
| M. Khan | BBC Radio Lancashire | Yours |
| R. Dunn | Caring Times | Shared |
| A. Lowe | Care Home Professional | Shared |
Local desks · 12 contacts · used by 3 releases
- Plan
- Every plan
- Where it lives
- Content, then Media database
- Runs
- Shared list maintained by Glister
The media database is where your press releases get their recipients. Half of it is kept for you: the trade titles and the sector reporters, updated by the Glister team. The other half is yours: the local paper, the community radio station, the parish magazine.
It is not a bought list of thousands of addresses. It is the few dozen people who might actually print your story, kept current.
What it does
Media database, step by step.
- 01
The care-sector list, maintained for you
Reporters and editors on the trade titles that cover care, kept current by the Glister team. You cannot edit them, which is the point: when a journalist moves, the list moves with them.
- Trade press for care homes and home care
- Updated centrally, so your list is never stale
- Marked as shared, so you know which contacts are yours
GlisterMedia databaseExample dataContactsSearch by name, outlet or tagName Outlet List S. Patel Lancaster Guardian Yours M. Khan BBC Radio Lancashire Yours R. Dunn Caring Times Shared A. Lowe Care Home Professional Shared Local desks · 12 contacts · used by 3 releases
- 02
Your own contacts
Add the local paper's news desk, the radio producer who covers community stories and anyone else who has run your news before. Tag them so a list is one filter away.
- Name, outlet, email and a note
- Tags, comma separated
- Search across both halves at once
In Glister- Name, outlet, email and a note
- Tags, comma separated
- Search across both halves at once
- 03
Lists for sending
A release goes to one list at a time, so the garden party goes to the local desks and the new dementia service goes to the trade titles. A contact flagged as stop emailing is excluded from every list.
- As many lists as you need
- One list per release, chosen at send time
- Opt-outs respected automatically
In Glister- As many lists as you need
- One list per release, chosen at send time
- Opt-outs respected automatically
Why it matters
What media database changes.
The right desk, not the biggest list
A story about one care provider in Lancaster belongs with the three people who cover Lancaster, not with a national wire.
Journalists move
Trade press contacts change every few months. The shared list is maintained so yours does not rot.
Nobody is emailed twice who asked not to be
One flag, honoured on every list, every time.
Questions
The ones that get asked.
Where does the shared list come from?
The Glister team maintains it from the care-sector trade press. It is the list Bridgehead has used for its own care clients.
Can I add my own contacts?
Yes, one at a time, with a note and tags. They are yours and stay separate from the shared list.
Can I see who opened a release?
Not yet. Glister records that a release was sent and to whom. Open tracking is not built, so it is not claimed.
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