Pricing
Start free. Upgrade when you're ready.
Ad spend is always paid directly to Google and Meta. We never mark it up, and nothing is spent until you approve the ads.
Starter
The software, free
- 1 campaign a month + 1 hosted landing page
- Copy, keywords & targeting, written for you
- Your Presence Score and local rank, updated weekly
- Up to 3 confirmed competitors, checked weekly
Managed
The team runs it
Reduced from £1,500
Plus ad spend, paid to Google and Meta, never marked up. 3-month first term.
- Every tool in the software, with no plan limits
- We build & run the campaigns in your accounts
- Weekly optimisation + monthly performance call
- One press release a month, included
- Up to 3 hours a month of website changes, included
Run by the Bridgehead team that built Glister. Nothing is subcontracted.For a care home: Managed is £11,400 a year before VAT, plus ad spend. One self-funded resident, at carehome.co.uk's UK average for self-funded residential care of £1,298 a week, covers the fee in about 9 weeks.
Managed + Press
The team runs it, and wins you coverage
Managed plus Press (£1,500 a month plus VAT). Plus ad spend, paid to Google and Meta, never marked up.
- Everything in Managed
- Two to three pieces of coverage a month, secured for you by the Bridgehead team
- On top of the monthly press release, written and sent to your media list
Running a group? 5+ locations: £95 per location a month + VAT, franchise hub included. Over 25 locations, we quote. Talk to us.
Compare
Where the plans differ.
| What you get | Starter | Managed | Managed + Press |
|---|---|---|---|
| Campaigns a month | 1 | Unlimited | Unlimited |
| Hosted landing pages | 1 | Unlimited | Unlimited |
| Confirmed competitors | 3 | Unlimited | Unlimited |
| Presence Score and local rank | Weekly | Weekly | Weekly |
| Reputation and media sweep | Weekly | Daily | Daily |
| Answer-engine checks (ChatGPT, Gemini, Claude, Perplexity) | · | Weekly | Weekly |
| Cost per enquiry from your ad accounts | · | ||
| Campaigns built and run in your accounts by the Bridgehead team | · | ||
| Weekly optimisation and a monthly performance call | · | ||
| A press release a month, written and sent for you | · | ||
| Website uploads and changes, per site | · | 3 hours a month | 3 hours a month |
| Secured press coverage (two to three pieces a month) | · | · |
Reviews, press releases, the media database, the newsletter, coverage books, the SEO audit and the care calendar are on every plan. The rows above are the limits and the services that change.
Websites
Your website, built and looked after.
The build
£2,500 + VAT
A bespoke site designed and written for your business. Pay once, or spread it over a 12-month contract at about £208 a month + VAT.
Hosting, security and maintenance
Free
For the 12-month contract, then £100 a month + VAT. Hosting, backups, security and platform updates, uptime alerts, and your domain and certificate renewals.
Uploads and changes
Free up to 3 hours a month
For the 12-month contract, per site. Anything beyond that is £100 an hour + VAT, quoted before we start. Both managed tiers keep up to 3 hours a month included after the contract.
Why Glister works better on a site we build
We can change the site itself, not just report on it.
On a site someone else built, Glister can tell you what is wrong and you then wait for a developer. On ours, the SEO audit becomes the to-do list and we do it: titles, page structure, internal links, speed, and the markup search engines read. Nothing sits in a queue.
More people now get their answer from ChatGPT, Google’s AI Overviews and Perplexity than from a list of links. Being quoted there depends on clear, well-structured pages that state who you are, what you treat and where. We build every page that way from the start and keep it current as the engines change.
Because we run the site and the software together, we see which pages bring enquiries and where people give up. Each month we test the headline, the form and the call to action on those pages and keep what works. We cannot promise a conversion rate, but a site that is tuned every month converts better than one left alone.
That is also why the first 3 hours of changes a month are free during the contract. They are the tuning.
Groups and franchises
Every location, one hub, one invoice.
Five locations or more
£95 per location a month + VAT
Every location gets the full service, and the centre gets the hub: every location ranked by Reputation Score each week, one website report for the network, reviews and coverage rolled up to the brand. Over 25 locations, we quote.
Managed, in detail
£950 a month plus VAT and ad spend.
Reduced from £1,500 a month.
- Every tool in the software, with no limits
- The Bridgehead team builds and runs the campaigns in your own Google and Meta accounts
- Weekly optimisation of spend, keywords and creative
- A monthly performance call
- One press release a month, written and sent to your media list
- Up to 3 hours a month of uploads and changes to a website we built, per site
- Ad spend on top, paid to Google and Meta, never marked up
- A three-month first term
Managed + Press is Managed with the Press add-on: £2,450 a month plus VAT and ad spend. Press adds two to three pieces of coverage a month, secured for you by the Bridgehead team, on top of the monthly press release. It is £1,500 a month plus VAT.
Before you ask
The questions we get.
Why is Glister priced per location, not per bed or per client?
Because the work is the same for a 24-bed care home and a 60-bed one, or for an agency with twenty clients and one with two hundred: the ads, the page, the reviews, the rank. Groups pay per location for the same reason.
Is there a contract?
Managed has a three-month first term because the first month is set-up. Starter has no contract and no card.
Who pays for the ad spend?
You do. It is paid straight to Google and Meta from your own accounts and never marked up, and nothing is spent until you approve the ads.
Is VAT included?
No. Every Glister price is quoted plus VAT at 20 per cent. A VAT invoice is emailed after each collection.
What happens if I stop paying?
Your account moves back to Starter and its limits: one campaign a month, one published page, three confirmed competitors. Campaigns already pushed stay in your own ad accounts, and your enquiry data stays yours.
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