Feature · SEO
Article writer.
Families search for answers long before they search for a care provider: what care costs, what a CQC rating means, when it is time for help. Glister drafts the article that answers them, checks it against house style and hands it to you for your website.
Choosing a dementia care home in Lancaster: what to ask on a visit
- What care costs in Lancaster, and what the fee coversPublished
- Choosing a dementia care home: what to ask on a visitEditorial check passed
- What CQC ratings actually mean when you compare providersSuggested
- Plan
- Every plan
- Where it lives
- Content, then Insights
- Runs
- On demand
The article writer drafts long-form articles for your own website, each one on a question families ask, with a set of short questions and answers at the end. An editorial check reads every draft before you see it, and you mark it published once it is on your site.
It does not publish to your website for you. You copy the finished article to your site, or send it to whoever looks after it.
What it does
Article writer, step by step.
- 01
Pick what families are asking
Start from a suggested topic, such as what care costs in your area or care at home against a care home, or name your own. The article is written for the family, not for the search engine.
- Suggested topics that families search for
- Or your own topic, in a line
- Written about your service and your area
GlisterInsightsExample dataDraft · 1,140 words · 6 questionsReady to reviewChoosing a dementia care home in Lancaster: what to ask on a visit
- What care costs in Lancaster, and what the fee coversPublished
- Choosing a dementia care home: what to ask on a visitEditorial check passed
- What CQC ratings actually mean when you compare providersSuggested
- 02
A full draft, checked
Glister writes 800 to 1,400 words with questions and answers at the end, then runs an editorial check on it: house style, plain English and anything it should not claim.
- 800 to 1,400 words
- Questions and answers for the end of the page
- An editorial check on every draft
In Glister- 800 to 1,400 words
- Questions and answers for the end of the page
- An editorial check on every draft
- 03
On your site, and marked published
Edit what you like, copy it to your website and mark it published in Glister, so your list shows what is live and what is still in draft.
- Your edits are kept as written
- Drafts and published articles in one list
- Ready for whoever looks after your website
In Glister- Your edits are kept as written
- Drafts and published articles in one list
- Ready for whoever looks after your website
Why it matters
What article writer changes.
Families read before they ring
The provider whose page answered the question is the provider a family remembers when they are ready to call.
It is what search engines reward
A page that properly answers a common question is the kind of page that ranks, and the kind of source answer engines draw on.
An afternoon becomes ten minutes
Writing a good long article takes most of a day. Reading and correcting one takes a cup of tea.
Questions
The ones that get asked.
Does Glister put the article on my website?
No. You copy it to your site, or pass it to whoever runs your site, then mark it published in Glister.
Can I change the draft?
Yes. Anything you type is kept exactly as you wrote it. The house-style pass only applies to what Glister drafts.
How long are the articles?
Between 800 and 1,400 words, with a short set of questions and answers at the end.
02 · SEO
Also in SEO.
See where you rank, in seconds.
Type your service's name and watch Glister score every provider of your kind nearby on its public rating and Google reviews, then rank you among them. Free, and no email needed.