Industries / care homes
Glister for care homes.
See where you rank against the homes families compare you with, then fix what keeps you off their shortlist.
Where do you rank against the providers near you?
Find your service on the CQC register. We score your CQC rating and Google reviews against every provider nearby. No email needed.
See it running
Every screen, as a care home sees it.
The dashboard playing on its own, one screen at a time. Pause the tour or click any screen to look around.
Fernbank Lodge
Harrogate · CQC rating: Good · 42 beds
Presence Score
- CQC rating18/25
- Reviews19/25
- Website13/20
- Social8/15
- Links6/15
This week's fixes
Ranked by what moves your score- Reply to 1 new review2 min
- Approve 1 Google ad draftReady
- Add 5 photos to your Google Business Profile+3 score
The film
Glister in 51 seconds.
- Provider
- Residential, nursing and dementia care
- Set up from
- Your CQC registration
- Start
- Free, in under ten minutes
Families choose a care home from a shortlist of three or four, built from what they can find: the CQC rating, the Google reviews, the website, whatever an assistant tells them. Glister works on every one of those, and tells you each week where you stand against the homes they are comparing you with.
Glister was built for the owner-manager of one home, or a handful, who knows exactly which home down the road wins the families they lose and has never had a number for it. It confirms your profile from the CQC register in a couple of clicks, builds the ads and the page they point to, reads every review, and ranks you against the homes you name as rivals.
What Glister does
Four jobs, for care homes.
- 01
Fill the beds you have empty
Google and Meta ads written around the care types you are registered for, your rating and your town, pointing at a page Glister hosts. Every enquiry logged, with what it cost.
Campaigns - 02
Know where you stand
A Presence Score for you and every rival you confirm, recomputed each week, with the fix that would move you up a place.
Presence Score - 03
Answer every review
Google, carehome.co.uk, Facebook and the NHS website in one list, with a reply drafted for each. Posted to Google for you.
Reviews - 04
Be in the local paper
A garden opening, a centenarian, a new manager. Brief it in three lines, approve the release and send it to the local desks.
Press releases
What families look at
The signals that decide the shortlist.
The CQC rating
The first thing a family checks and the one signal scored in the Presence Score today. Glister reads it from the register and shows it beside every rival's.
Google and carehome.co.uk reviews
The count, the score and how recently anyone replied. The answer engines quote these pages when a family asks for the best home in a town.
The website and the landing page
Whether Google can read your site, and whether the page an ad lands on says what the ad said.
What the local paper wrote
Coverage of you and of the home down the road, swept every week and graded.
The team behind it
Built by people who have done this for care providers.
Glister is built by Bridgehead Communications, the agency that has put UK care homes on the BBC and ITV and in the Daily Mirror, the Daily Express and the sector's trade titles.
About the teamCare providers placed in
Questions
Asked by care homes.
Does it work for a nursing home?
Yes. Glister reads your care types from the CQC register, nursing included, and writes the ads and the page for them.
We are a single home with no marketing person. Is this for us?
That is who it was built for. Starter is free, confirms your profile from the register, and gives you a reviewable campaign and your local rank in under ten minutes.
What does a family see?
Your ad, your landing page and your review replies. The Presence Score table is yours to read; families never see it.
Also for
The other kinds of provider.
See where you rank, in seconds.
Type your service's name and watch Glister score every provider of your kind nearby on its public rating and Google reviews, then rank you among them. Free, and no email needed.