Software live
Glister for fertility clinics.
People choose a fertility clinic over weeks, from a shortlist. We build your site and run your reviews, press and search.
Where do you rank against the clinics near you?
Find your clinic on the HFEA register. We rank your Google reviews against every fertility clinic registered near you. No email needed.
What we run for you
Run by our team, from the first call.
The Bridgehead team can run these services for fertility clinics as well as the software doing the work. The screens in the film are from care providers, with example data.
- Practice
- IVF, egg freezing and fertility testing
- Set up from
- Your HFEA licence
- Available now
- The free local rank, the website build, and our team running the services
People choose a fertility clinic over weeks, from a shortlist, reading the HFEA's published results and ratings, the reviews, and the clinic's own pages. Glister scores and answers those signals. The software is open to HFEA-licensed fertility clinics, the website build is available too, and our team can run the services for you. This page covers all three.
Available now
Your practice website, built for you.
The website is available alongside the software. We design and write it for your practice, with copy rules written for regulated health professionals, and then we look after it.
The build
£2,500
plus VAT, paid once or about £208 a month plus VAT over a 12-month contract
A bespoke website designed for your practice, starting with the three pages below, written with you and checked against the rules for your profession.
Hosting, security and maintenance
Free
for the 12-month contract, then £100 a month plus VAT
Hosting, backups, security and platform updates, uptime alerts, and your domain and certificate renewals.
Uploads and changes, such as new articles, updated fees, new photos and text, or a new section, are free for up to 3 hours a month for the 12-month contract. Beyond that they are £100 an hour plus VAT, quoted before we start, and if you take Managed, up to 3 hours a month stay included after the contract.
A site we built
drsheelmehta.com, a bespoke site we built.
A consultant clinical oncologist's private practice site, built and run by Bridgehead and live since 6 November 2026. It states her GMC number and qualifications, says what she treats and where, and explains how fees work.
What the site has
The pages of your site.
01 Home
The clinic, its consultants and how to book a first consultation.
02 The consultants
Each doctor, with qualifications and GMC number.
03 Treatments
What each treatment involves, in plain language.
04 Costs
What each stage costs, stated plainly.
05 Patient information
The questions people ask before they book, answered once and kept current.
06 Contact
Address, hours and a form that reaches your inbox.
How a build runs
From first call to live.
01 We read your registers and your current site
Your regulator's register, your reviews and what your existing site says, so the first draft starts from fact.
02 We write it with you
The pages in your own words, checked against the rules for your profession.
03 You approve it
Nothing goes live until you have signed off the copy.
04 We host it and look after it
Free for the 12-month contract, then £100 a month. Up to 3 hours a month of uploads and changes are free during the contract, then £100 an hour unless you take Managed.
What Glister does
Four jobs, for fertility clinics.
You can buy the website today, and our team can run the services for you. The other three cards describe the software, which is open to you now, and each links to the feature page.
- 01
A practice website that patients can check
Available nowDesigned and written for your practice, checked against the rules for your profession and looked after by us.
What it costs - 02
A rank against clinics in your region
In the softwareCompared with the HFEA-licensed clinics your patients shortlist alongside you, across your region rather than your postcode.
How Presence Score works - 03
Replies written for an anxious reader
In the softwareA reply drafted for every review, in a tone that suits a subject where patients are worried, and never one that confirms who was a patient.
How Reviews works - 04
Ads checked before you see them
In the softwareCopy tested against the HFEA's Code of Practice and the CAP Code for success rates, add-ons, prices and medicines before it reaches you.
How Campaigns works
See it running
What the software looks like for fertility clinics.
A preview with a fictional practice and example data. This is the software your practice gets when it signs up.
Riverbank Fertility
York · HFEA-licensed clinic · 4 consultants
Presence Score
- Reviews26/35
- Website18/25
- Search11/20
- Social4/10
- Links4/10
This week's fixes
Ranked by what moves your score- Reply to 1 new review2 min
- Approve 1 Google ad draftReady
- Add 5 photos to your Google Business Profile+3 score
What people check
How fertility clinics get chosen.
The HFEA
The regulator publishes each licensed clinic's results and inspection rating, and patients use them to compare.
Reviews and patient forums
Google reviews and the forums where patients compare clinics, read closely by people on a long decision.
Your own pages
How clearly your website explains treatment, results and cost, and whether an assistant repeats it correctly.
The rules
What your advertising has to follow.
Success rates
The HFEA's Code of Practice and the advertising regulator's guidance expect a rate to say what it is measured per, for which patients and in which year. A live birth rate is the figure that ends in a baby, so a pregnancy rate shown as if it were one misleads. Comparing yourself with the national average needs the same year, age group and treatment.
Add-ons
Treatment add-ons may not be presented as raising the chance of a baby where the evidence is limited, and an ad for one should point patients to the HFEA's traffic-light rating of its evidence and risks.
Prices and packages
A price has to say what it covers: scans, tests, egg collection, transfer and medication. A package needs its cycle count and time limit, and a refund its qualifying criteria. "All-inclusive" has to be true of every item a patient may need.
Medicines and promises
The CAP Code does not allow prescription-only medicines to be advertised to the public, and fertility drugs are among them. No clinic can promise a baby, so "guaranteed" claims need proof that does not exist.
Donors and patients
Advertising for donors may not offer money as a reason to donate beyond the HFEA's compensation rules. A reply to a review must not confirm that someone was a patient.
The team behind it
Built by the people who build and run these sites.
Glister and your website are built by Bridgehead Communications. Bridgehead built and runs drsheelmehta.com, and has put UK care providers on the BBC and ITV and in the Daily Mirror, the Daily Express and the sector's trade titles.
About the teamCare providers placed in
Questions
Before you join.
Is Glister open to fertility clinics?
Yes, to clinics licensed by the HFEA. It starts from the HFEA register, ranks you against the licensed clinics near you, reads Google, Trustpilot and Doctify, and checks every draft, and again at send, against the HFEA's Code of Practice and the CAP Code. It flags a success rate that does not say what it is measured per, and it will not state an add-on works without the evidence.
Why are there fewer rivals than I expected?
The HFEA licenses about 120 clinics in the UK, so your rank is against the licensed clinics within about thirty miles, not against every clinic that advertises. Scottish, Welsh and Northern Irish clinics are on the register too.
Does Glister use the HFEA's inspection rating in my score?
Not yet. The Presence Score is built on Google reviews and your web presence, as it is for dental practices. The HFEA's own rating is shown by the HFEA and we do not restate it.
Can I use Glister today?
Yes. Start with the free local rank on this page, then confirm your details and sign in with a one-time link. Nothing is spent, sent or published until a person at your practice approves it.
What does the website cost?
£2,500 plus VAT to build it, paid once or at about £208 a month plus VAT over a 12-month contract. Hosting, security and maintenance are free during the contract and £100 a month plus VAT after it. Uploads and changes are free for up to three hours a month during the contract. Beyond that they are £100 an hour plus VAT, quoted first, and up to three hours a month stay included after the contract if you take Managed.
Do I need Glister to have the website?
No. The website is sold on its own, and the software is a separate subscription.
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